Nature Masterclass Course – Effective Science Communication
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Description
Knowing how to effectively communicate research with non-experts requires a certain skill set that can be learned and developed with practice. This course on ‘Effective Science Communication’ will provide researchers with the core tools and techniques to help them communicate any piece of research, published or unpublished, to a variety of different audiences. It covers the essential steps, including identifying communication goals, understanding different audiences, and crafting a key message. The course also explores the different communication methods and channels available.
What you’ll learn
- Compare different audience requirements to help you tailor your communications
- Select a relevant communication channel for your specific needs in a particular instance
- Understand how storytelling techniques can build a compelling scientific story to communicate your research
- Apply strategies to help you communicate your research in an accessible and persuasive way to a non-scientific audience
- Tips and techniques for communicating your research via writing, public talks and presentations, social media, and media interviews
This is a course in the Nature Masterclasses, for which Penn has an institutional subscription. For a broad overview and guide to accessing the courses, see Nature Masterclasses: Overview.
For more information on this course, click the link below: